"I love multitasking, I like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, I like the 10 commandments. I love big bold larger then life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like "He died for your sins.? But what follows is a whole new testament." Rob Pruitt June 2010, NYC (from the short preface)