HAACKE Hans (Colonia 1936)
Paris, Liliane & Michel Durand-Dessert, 1978, 29,5x21 cm, original stapled wrappers with typographic cover, pp. [34] cover included, artist’s book examining the relationship between corporate patronage, cultural institutions, and the construction of public reputation. Focusing on Mobil Oil’s public relations strategies, Haacke investigates how support for the arts can generate goodwill and lend cultural authority to commercial interests. The title evokes the protective function of this cultivated image: an “umbrella” under which corporate activities acquire the appearance of social responsibility. Combining documentary imagery with critical commentary, the publication exemplifies Haacke’s use of the printed page as a means of exposing the economic and political structures underlying cultural sponsorship. Published on the occasion of Haacke’s exhibition at Galerie Liliane & Michel Durand-Dessert, Paris, held from 7 January to 9 February 1978.
HAACKE Hans (Colonia 1936)
Paris, Liliane & Michel Durand-Dessert, 1978, 29,5x21 cm, original stapled wrappers with typographic cover, pp. [34] cover included, artist’s book examining the relationship between corporate patronage, cultural institutions, and the construction of public reputation. Focusing on Mobil Oil’s public relations strategies, Haacke investigates how support for the arts can generate goodwill and lend cultural authority to commercial interests. The title evokes the protective function of this cultivated image: an “umbrella” under which corporate activities acquire the appearance of social responsibility. Combining documentary imagery with critical commentary, the publication exemplifies Haacke’s use of the printed page as a means of exposing the economic and political structures underlying cultural sponsorship. Published on the occasion of Haacke’s exhibition at Galerie Liliane & Michel Durand-Dessert, Paris, held from 7 January to 9 February 1978.
