General Idea / The AIDS project

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GENERAL IDEA (Collective) Felix Partz - Jorge Zontal - AA Bronson (Toronto, active 1967 - 1994)

Toronto, The Gershon Iskowitz Foundation, 1989, Dimensioni: 27,5x20,5 cm., softcover [stapled], pp. [28], illustrated cover and catalog, with an essay in English by Allan Schwartzman. Published to celebrate the 1988 Gershon Iskowitz Foundation Prize recipients, AA Bronson, Felix Partz and Jorge Zontal of General Idea. This exemplar is accompanied of a printed letter by the President and the Executive Director of the Foundation.

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GENERAL IDEA (Collective) Felix Partz - Jorge Zontal - AA Bronson (Toronto, active 1967 - 1994)

Toronto, The Gershon Iskowitz Foundation, 1989, Dimensioni: 27,5x20,5 cm., softcover [stapled], pp. [28], illustrated cover and catalog, with an essay in English by Allan Schwartzman. Published to celebrate the 1988 Gershon Iskowitz Foundation Prize recipients, AA Bronson, Felix Partz and Jorge Zontal of General Idea. This exemplar is accompanied of a printed letter by the President and the Executive Director of the Foundation.

"LIKE MANY A GENERAL IDEA VENTURE, THE AIDS PROJECT WAS ROOTED IN A visual pun. Only this pun seemed so tasteless, so cynical, so flippant, and so without social restraint that it was quickly dismissed. To abandon an idea on such grounds was, for General Idea, extraordinary, since crossing the boundaries of taste, decorum, and political correctness has been an essential part of the General Idea ethos from the start. The idea was simple: just as Robert Indiana's ubiquitous LOVE image was an icon for the sixties, so could its reinterpretation as AIDS be a fitting emblem for the eighties."